To be effective, your medical practice website should have several attributes which are not obvious when simply viewing the page:
- In order to direct traffic to it, your medical practice webpage should have direct links to it from other webpages elsewhere, and the capacity to allow others who find your page useful to be able to link to it in the future.
- It needs to be findable via the major search engines.
- Other hidden features in your page greatly affect how findable your page is via the major search engines, and thus, by everyone else who would ultimately link to, and thus direct traffic to your page. These include your titles, metatags, and keywords and how they are constructed.
- The layout order and format also affects search engine visability, and so the page should not only make sense and convey the information needed, but have a layout which facilitates search engine access to your page.
- Unless images are genuinely helpful, they can decrease traffic to your page or cause the viewer to leave it prematurely.
- doctorpage.com physician webpages are designed with all of these factors in mind, which is why even physicians who already have a medical practice website on another domain also opt to have a doctorpage.com web page - to direct traffic to their other site.